Sometimes its called a ‘Talking Head’ video. Other times its called an ‘Interview’ or a ‘Testimonial’. Regardless of what its called it is probably one of the oldest and most reliable forms of corporate video communications. However, no matter how well it is produced, sometimes the end-result can seem a little stodgy when put up against other forms of brand communications.
Lets face it, engagement levels are falling. Attention levels are waning. With more and more things demanding our attention, brand videos and corporate content needs to find a way to up its game and stay relevant in the media landscape.
As a platform, VR and 360° Video is still trying to find itself. Nobody still knows what to make of it. Is it cinema? Is it a video game? Is it just a cool new way to show off real-estate and hotels/resorts? Regardless of where VR goes as a storytelling platform, one-thing is for certain right now, brands and companies can leverage it to attract more impressions to their content and have those viewers stick with their content longer.
How you ask? Simple. Transition those traditional ‘Talking Head’ videos to a 360° video format.
By doing so, you will allow the viewer to immerse themselves in the content being shown. They can look back-and-forth between the interviewer and interviewee, thus putting themselves inside the conversation.
Through the incorporation of motion graphics, the talking points and context pieces that would, otherwise, be covered by cutaways, b-roll or missed all together, can be investigated through immersive pop-ups and that keep the viewer entirely engaged throughout.
And, when it comes to exhibition, these videos can be dynamically shared online via YouTube and Vimeo embed, Facebook or at Tradeshows, in meetings… the list goes on and on.
It is always a challenge for a brand to not only create new content, but to do so in such a way that is sticky, shareable and cost-effective. By producing VR talking head video via Venture (www.theventure.tv) you can still easily shoot traditional 2d content at the same time and produce VR content that will keep your product or service top of mind with your customers.