Venture partnered with Hallow to produce its first Super Bowl commercial, bringing its message to more than 123 million viewers on one of the biggest television broadcasts in history. Beyond the Super Bowl campaign, we worked alongside Hallow to tell the founder’s story and create additional video content for web and social media, helping build a consistent library of content around its mission. The campaign helped propel Hallow to become the first religious app to reach #1 on Apple’s App Store, generate the largest download spike in the company’s history, and contribute to more than 16 million app downloads.