The Hidden Costs of One-Off B2B Video Projects (and How to Fix Them)
If you’re a marketing leader at a B2B company, you’ve probably commissioned a video hoping for a big result. Often, it’s a single explainer or a testimonial. After it launches, it quickly fades. Many B2B brands still treat video as a reactive tactic. One video here, another there. Without a larger strategy, these efforts lead […]
Why Video is Ideal for Communicating Employee Health Benefits
Video has quickly become one of the most popular forms of communication, and for good reason. It’s engaging, easily digestible, and can convey complex information in a way that’s both informative and entertaining. For HR professionals tasked with communicating often-confusing health benefit information to employees, video offers a powerful tool to increase understanding and engagement. […]
The Buyer’s Journey: Unlock Success with Multi-Video Strategies
The Buyer’s Journey isn’t just a buzzword—it’s a proven framework for understanding and influencing how customers engage with your brand, make decisions, and ultimately convert. Ask any marketer, salesperson, or business owner, and they’ll agree: gaining customers is a journey, not a snap decision. Rarely do people make a purchase on impulse. Even when they […]
Where to post a video for maximum impact
Are you wondering where to post your video content to increase viewership, build brand awareness, and drive more business? With the rise of video marketing, it’s essential to utilize your video assets throughout the buyer’s journey. But, with so many options available, it can be challenging to determine the best places to post your videos. […]
YouTube Marketing – Your Ultimate Guide for 2022
Follow Venture’s step-by-step guide to produce a winning YouTube marketing strategy and take your YouTube game to new heights in 2022!
Video Analytics 101: How to Measure and Optimize for Video Marketing Success
In today’s digital age, video marketing has become a vital tool for businesses to promote their products, services, and brand. However, to achieve video success and reach the most video views, it’s crucial to understand the goals and strategies behind your video marketing efforts. This is where video analytics come into play. Unlocking the Power of Video Analytics […]
5 Amazing Brand Videos and What You Can Learn From Them
We all know that brands are becoming more and more reliant on video marketing to be successful. This is because people prefer to consume media through their smartphones, TVs, laptops, tablets etc. And what better way to engage an audience than with a visually-engaging brand video? So without further ado, let’s take a look at […]
What Is Video Content Marketing and Why You Need It
Running a successful business requires much more than just developing a quality product. Even the best products will not drive sales unless you effectively communicate with potential customers. Among the many ways that you can reach your customers, video content marketing is one of the most effective. Many companies use video content for marketing because of its […]
Video Marketing and How to Make It Work For Your Brand
The State of Brand Storytelling Video marketing is the single best way to reach your target audience and get them engaged with your product or service. Why, you may ask? The answer is simple. Storytelling. Telling a story allows a brand to approach a consumer in a non-transactional, non-confrontational way and tell them about themselves. […]
How-To Create a Video Marketing Strategy that Inspires
“This post was originally published in 2024 and has been updated in April 2025 with fresh research, data, and insights to ensure you have the most relevant and effective video marketing strategies.” Why Video Marketing Matters More Than Ever Video isn’t just a trendy tactic in 2024 – it’s a cornerstone of modern marketing strategy. […]